Why European (EUR) Sizing is Your Safest Benchmark
When purchasing footwear manufactured in Asian workshops, relying solely on US Men’s or US Women’s sizing often leads to confusion. A US 10 in Nike corresponds to EUR 44 (28.0 cm), whereas a US 10 in Adidas corresponds to EUR 44 2/3 (28.0 cm).
To ensure an impeccable fit without trial-and-error: 1. Check the EUR size printed on the tongue tag of your best-fitting sneaker. 2. Measure your foot length in centimeters from heel to the tip of your longest toe while standing upright. 3. Compare with our insole measurement photos included in your custom QC request.
Silhouette-by-Silhouette Fit Reference Matrix
Here is the verified sizing consensus based on over 10,000 satisfied customer orders:
- Nike SB Dunk Low & Dunk Low Retro: Fits True To Size (TTS). The standard Dunk has an unpadded tongue with moderate volume. The SB Dunk features a puffy padded tongue and Zoom Air insole; buyers with wide feet should go half a size up (+0.5).
- Air Jordan 1 High / Low: Fits True To Size (TTS). Standard D-width fit with ample toe room.
- Air Jordan 4 Retro: Fits True To Size (TTS) for regular feet. However, due to the tight pinky-toe taper caused by the front plastic cage wings, wide-footers should go +0.5 size up for all-day comfort.
- Yeezy Boost 350 V2: Runs Small. Always choose +0.5 size up from your standard Nike size. For wide feet, a full size up (+1.0) is strongly advised.
- Yeezy Slides & Foam Runners: Runs Small & Narrow. Go +1 full size up; if you are an in-between half size (e.g., US 9.5), go up to US 11.
- Balenciaga Track & Triple S: Runs Large. We recommend sizing down 1 full EU size (e.g., from EU 43 to EU 42).
How to Request Insole Measurement During QC
Still unsure whether a specific model will pinch your forefoot? When placing your order on ETRIP, simply write "Please measure insole with a ruler in QC" in your order notes. Our warehouse team will pull the insole out, place a physical steel metric tape measure alongside it, and upload the photo directly into your QC dashboard.